Purplebricks Fees: A Comprehensive Guide to Pricing and Packages
Purplebricks is a popular choice among UK property sellers looking to save on estate agent fees through a fixed-fee model. With packages that range from free to fully managed options, Purplebricks provides varying levels of support and flexibility for sellers. This article dives into Purplebricks' fee structure, the included features, and how these packages compare to traditional estate agent costs.
Overview of Purplebricks’ Fee Structure
Unlike traditional estate agents who charge a percentage of the final sale price (typically 1% to 3%), Purplebricks uses a fixed-fee model that’s paid upfront or within a 10-month period. The fixed fee applies regardless of the sale outcome, meaning sellers pay even if the property does not sell—a significant departure from the “no sale, no fee” model of traditional agents.
As of 2023, Purplebricks offers three primary packages:
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Free Package
- Cost: £0
- What’s Included: A basic listing on property portals and access to Purplebricks’ online self-service platform, where sellers manage their listings, communications, and scheduling.
- Limitations: The free package lacks enhancements such as professional photography, floor plans, or premium listings on Rightmove, which can impact visibility. It’s ideal for sellers looking for a low-cost option but who are comfortable managing most of the process themselves
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Boost Package (£899)
- Cost: £899 outside London, £1,199 in London
- What’s Included: Professional photography, floor plans, a 360° virtual tour, and premium listings on Rightmove and Zoopla.
- Best For: Sellers who want better exposure without handling viewings. The package improves listing quality and presentation, making it suitable for sellers in competitive markets
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Full House Package (£1,499)
- Cost: £1,499 outside London, £1,999 in London
- What’s Included: Managed viewings by a Purplebricks Local Property Expert (LPE), along with all features of the Boost Package.
- Best For: Sellers preferring a more hands-off experience. This package offers greater convenience, with Purplebricks’ agents managing viewings and buyer interactions. It suits sellers who may not have time to host viewings themselves
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Additional Costs and Considerations
Purplebricks allows sellers to tailor their packages with optional add-ons:
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Managed Viewings (£300 - £399)
Sellers opting for the Boost package can add managed viewings for an additional cost, particularly useful for those who prefer a more traditional approach without directly managing viewings.
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Energy Performance Certificate (EPC)
Required by law, an EPC can be purchased through Purplebricks if not already provided, with prices varying depending on the property’s location.
It’s also important to note that Purplebricks may not include other professional marketing options such as virtual staging or detailed video walkthroughs, services some sellers might seek to further enhance property presentation
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Pros and Cons of Purplebricks’ Fixed-Fee Model
Pros:
- Cost Savings: Compared to traditional commission-based agents, Purplebricks’ fixed-fee model can save sellers thousands. Sellers pay a single fee regardless of the final sale price, making it a budget-friendly option.
- Online Convenience: Purplebricks’ self-service platform lets sellers manage schedules, messages, and offers directly. The digital dashboard appeals to tech-savvy sellers seeking flexibility and control.
- Premium Marketing Options: Higher-tier packages include features like professional photography and premium listings, which enhance visibility and are often optional with other online agents
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Cons:
- No Sale, No Fee Absence: Unlike traditional agents, Purplebricks charges upfront or within a set period, regardless of whether the property sells. Sellers face financial risk if the property does not attract buyers.
- Variable Local Agent Support: Purplebricks uses Local Property Experts (LPEs) to assist with listings, though reviews reveal mixed feedback on LPE availability and local expertise. In some cases, this may impact property valuations or service quality.
- Limited Personal Interaction: As an online-based service, Purplebricks may not offer the in-person support and neighborhood-specific insights traditional agents provide, which could affect sellers needing personalized guidance
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Purplebricks vs. Traditional Estate Agents
Comparing Purplebricks to traditional agents highlights key distinctions, especially in pricing and service scope. With traditional agents, fees are tied to a percentage of the sale, and the “no sale, no fee” model is standard. While Purplebricks’ fixed-fee model is attractive for budget-conscious sellers, traditional agents typically provide tailored, hands-on support, along with in-depth market expertise and negotiation assistance.
Summary
Purplebricks’ Pricing Structure:
- Free Package: Basic listing features, no additional enhancements.
- Boost Package (£899 - £1,199): Adds professional photography and premium portal listings.
- Full House Package (£1,499 - £1,999): Includes managed viewings and all Boost features, ideal for sellers seeking a full-service experience.
Final Thoughts: Is Purplebricks Right for You?
Purplebricks offers a flexible and budget-friendly approach to property selling. Its fixed-fee model suits sellers who are comfortable with a digital approach and don’t require extensive agent support. However, for sellers looking for a hands-on approach or the security of a “no sale, no fee” model, traditional agents may provide more peace of mind.
Conclusion
Choosing an estate agent involves assessing your budget, required level of service, and comfort with technology. Purplebricks can be a cost-effective choice for tech-savvy sellers who want control over the process, while traditional agents remain ideal for those valuing personalized service and market expertise.
Contact Fraser Bond to discuss your property needs, explore all available options, and receive guidance on finding the best approach to maximize your property sale.
