Updated October 2026 · Fraser Bond
Prime · London
Luxury living in London
Mayfair& Belgravia
Kensington& Chelsea
Brandedresidences
Discreetsearch
In short: London's prime market centres on Mayfair, Belgravia, Knightsbridge, Kensington and Chelsea, with St John's Wood, Regent's Park, Holland Park and Hampstead offering more space and greenery. Options range from historic townhouses and lateral apartments to branded residences with hotel services. Many prime homes are sold or let off-market. Fraser Bond offers discreet search, lettings, management and sales for prime clients.
Mayfair
Garden squares and new branded residences.
Belgravia
Stucco squares on the Grosvenor estate.
Knightsbridge
Landmark developments by Hyde Park.
Kensington & Chelsea
Period homes, mews and squares.
St John's Wood
Large houses and Regent's Park.
Hampstead
Village feel and the Heath.
Frequently asked questions
Keep exploring
PRIME GUIDE
Luxury Apartments to Rent in LondonPRIME GUIDE
London's Iconic Residential BuildingsPRIME GUIDE
Flats in Mayfair: Renting and Buying Guide
Luxury Apartments to Rent in LondonPRIME GUIDE
London's Iconic Residential BuildingsPRIME GUIDE
Flats in Mayfair: Renting and Buying Guide
Browse every guide in London Area Guides → · London area guides →
Handy tools
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Where are London's most expensive homes?
Mayfair, Belgravia, Knightsbridge and Kensington are among the priciest.
Are prime homes sold off-market?
Many are.
Can Fraser Bond help?
Yes, with discreet search, lettings and sales.
