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Estate Agent Fees in London Explained (2026)

Understanding and comparing agent fees for selling and letting.

Estate Agent Fees in London Explained (2026) Residential Property Services in London

Updated October 2026 · Fraser Bond

Fees · Selling & letting

Agent fees explained

Sales% or fixed
Lettingstenant-find vs full
VATcheck quotes
Tenantsmost fees banned
In short: Estate agents usually charge sellers a percentage of the sale price, or sometimes a fixed fee, plus VAT. Sole agency is usually cheaper than multi-agency. Letting agents charge landlords either a tenant-find fee or a monthly percentage for full management. Since 2019, letting agents and landlords in England can't charge tenants most fees, apart from rent, capped deposits and a few permitted payments. Always compare what's included, not just the headline rate. Fraser Bond gives clear, upfront quotes.
Compare sales fee quotes
Quote A incl. VAT–
Quote B incl. VAT–
Difference–

A lower fee isn't always better if it means a lower price or slower sale.

ServiceTypical structure
Sole agency salePercentage of price, plus VAT
Multi-agency saleHigher percentage, plus VAT
Tenant-findOne-off fee, often linked to rent
Full managementMonthly percentage of rent

Common fee structures

Questions to ask

Frequently asked questions

Do tenants pay agent fees in London?

Most fees to tenants are banned in England.

Is sole agency cheaper?

Usually, yes.

Can I negotiate fees?

Often. Compare service levels too.

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