How to Advertise on Rightmove Privately - Step-by-Step Guide

How to Advertise on Rightmove Privately

Rightmove is the UK’s largest online property marketplace, making it an excellent platform for landlords or homeowners looking to advertise properties. However, advertising directly on Rightmove as a private individual isn't possible, as the platform only accepts listings from estate agents, letting agents, or property management companies. If you wish to advertise on Rightmove privately, here are the steps and alternative solutions:

1. Work with a Rightmove-Approved Agent

To advertise on Rightmove, you'll need to work through a registered estate agent or a property advertising service that partners with the platform. Some agents offer "advertise-only" packages, allowing you to list your property without full estate agency services.

• Example Services:
  • Online estate agents like Purplebricks, Yopa, or Strike offer low-cost packages.
  • Property advertising services such as OpenRent specialize in rentals and have partnerships with Rightmove.

2. Prepare Your Property Listing

To make your property listing as attractive as possible, ensure you have the following ready:

• High-Quality Photos: Take well-lit and professional-looking photos of the property.
• Detailed Description: Include information about the property’s features, size, location, and amenities.
• Accurate Pricing: Research similar properties in the area to set a competitive price.
• EPC Certificate: Rightmove requires an Energy Performance Certificate (EPC) for all listings.

3. Choose the Right Service

Select a service or agent that suits your needs. Options include:

• Full-Service Agents: Manage everything for you, from advertising to negotiations.
• Online-Only Agents: Provide cost-effective advertising solutions without traditional agency services.
• DIY Platforms: Platforms like OpenRent let you create your listing, which they then publish on Rightmove.

4. List Your Property Through the Chosen Service

Once you’ve chosen your agent or platform:

1. Submit your property details, photos, and required documents (like the EPC).
2. Approve the listing draft to ensure all information is accurate.
3. The service will handle the technical side of posting your property on Rightmove.

5. Manage Your Enquiries

Depending on the service you use, you may handle enquiries directly or through the agent. Respond promptly to ensure potential tenants or buyers stay interested.

Alternative Platforms for Private Listings

If you don’t want to use an agent, consider these platforms:

1. Gumtree: Popular for private property listings, especially rentals.
2. SpareRoom: Ideal for room rentals or house shares.
3. Facebook Marketplace: A free way to advertise to a local audience.
4. Zoopla/OnTheMarket: Similar to Rightmove but also require agent partnerships.

Summary

While it’s not possible to advertise on Rightmove directly as a private individual, using an online estate agent or property advertising service offers a straightforward and cost-effective way to list your property. Services like OpenRent are especially useful for landlords wanting to retain control while leveraging Rightmove’s extensive reach.

For professional advice on property advertising and management, Fraser Bond is here to help. Contact us today to learn more about maximizing your property’s visibility.