The United Kingdom is one of the most lucrative and accessible markets for international exporters. With a population of over 67 million, a digitally connected consumer base, and a transparent regulatory environment, the UK offers significant opportunities for foreign companies looking to expand their reach.
However, selling products in the UK involves more than just shipping goods across borders—it requires legal compliance, strategic planning, and local market understanding. At Fraser Bond, we help international businesses navigate the UK retail, wholesale, and ecommerce landscape, ensuring smooth market entry and commercial success.
There are several routes to market in the UK, depending on your product type and business model:
Direct-to-Consumer (D2C): Sell via your website or platforms like Shopify.
Online Marketplaces: List products on Amazon UK, eBay, Etsy, or Not On The High Street.
Retail Distribution: Supply to UK retailers or supermarkets.
Wholesale and B2B: Sell in bulk to UK wholesalers or distributors.
Sales Agents or Reps: Engage UK-based professionals to promote and sell on commission.
Fraser Bond helps evaluate the most suitable channels based on sector, margins, and operational capacity.
While not always mandatory, establishing a UK legal entity or at least a virtual office address is often recommended. This helps with:
Building buyer and consumer trust
Registering for taxes (like VAT)
Signing local contracts and opening bank accounts
Appointing distributors or representatives
Fraser Bond assists with UK company formation and virtual office setup for international firms.
Your products must meet UK regulatory standards, which may differ from EU or US regulations. Key considerations include:
UKCA marking (post-Brexit equivalent of CE marking)
Labeling and packaging requirements
Product testing and conformity assessments
Sector-specific compliance (e.g. food, cosmetics, electronics, medical devices)
We connect clients with trusted UK compliance consultants and certification bodies.
If you are selling goods into the UK and exceed the £85,000 VAT threshold, you must register for VAT. You may also need to:
Apply for a UK EORI number (Economic Operator Registration and Identification)
Handle import duties and customs clearance
Understand DDP vs DAP shipping terms
Fraser Bond offers VAT registration and customs advisory support to keep your operations compliant and cost-efficient.
Fast and reliable delivery is expected by UK consumers and businesses. Your logistics options include:
Local warehousing (via 3PL or fulfillment centers)
Cross-border shipping (ensure tracking and returns are clear)
Amazon FBA UK or other fulfilment providers
Fraser Bond helps you choose and negotiate with logistics and warehousing partners across the UK.
Tailor your brand and message to resonate with the UK audience. Key tactics include:
Digital marketing (Google Ads, SEO, social media)
Retail partnerships
UK influencer or PR campaigns
Trade shows and exhibitions
We offer introductions to UK marketing agencies, sales reps, and branding consultants to localise your messaging.
As your business scales, you may need to:
Draft contracts with UK buyers or agents
Comply with UK consumer law and GDPR
Set up payroll or hire UK staff
File corporation tax returns (if you have a UK entity)
Fraser Bond integrates legal, tax, HR, and accounting services to support sustainable operations.
Health and beauty products
Consumer electronics and accessories
Eco-friendly and sustainable goods
Food and drink (with appropriate certifications)
Home decor, furniture, and lifestyle products
Fashion, footwear, and accessories
Each category has unique market dynamics and regulatory requirements, which we help you navigate effectively.
Selling products in the UK offers international businesses access to a wealthy, digitally savvy market—but success requires proper setup, localised strategies, and legal compliance. From logistics and VAT registration to sales channels and product compliance, every detail matters.
Fraser Bond helps global companies sell into the UK with confidence—providing strategic advisory, operational support, and on-the-ground connections to ensure your products reach the right customers with maximum impact.
