Selling a property is a significant financial decision, and getting it right can mean the difference between a quick sale at your asking price and your property languishing on the market. Whether you're selling a family home, an investment property, or downsizing, understanding the best way to sell your property is essential to maximising its value and ensuring a smooth transaction.
This guide will walk you through the best strategies for selling your property, from choosing the right selling method to preparing your home for the market, and how Fraser Bond can support you throughout the process.
There are several ways to sell your property, each with its pros and cons. Deciding on the right method depends on your goals—whether you want to sell quickly, achieve the highest possible price, or minimise costs.
The most common method of selling a property is through a traditional estate agent. Estate agents have extensive knowledge of the local market and can help you price your home competitively, market it effectively, and negotiate offers. The main advantages of using an estate agent are:
However, traditional estate agents typically charge a commission of around 1-3% of the sale price. If you're looking for a hassle-free sale with professional support, this can be a good option.
Online estate agents offer a cheaper alternative to traditional agents. They typically charge a fixed fee rather than a percentage of the sale price. Many online agents will list your property on the major property portals, but you may need to handle viewings and negotiations yourself.
Advantages of online estate agents include:
However, online estate agents may offer less hands-on support, meaning more work for you as the seller.
Selling your property privately means you won’t have to pay estate agent fees, but it also requires more time and effort. In a private sale, you’re responsible for everything from pricing your home to advertising, hosting viewings, and negotiating with buyers.
Private sales can work well if you already have a buyer lined up or are experienced in selling property. However, without the help of an agent, it can take longer to find the right buyer, and you may miss out on key marketing opportunities.
If you need to sell quickly, selling your property at an auction could be the best option. Auctions are ideal for properties that need work or for sellers who need a fast transaction, as properties sold at auction are often completed within 28 days. Auctions offer:
The main downside of selling at auction is the lower sale price—auction properties typically sell for less than the market value. You’ll also need to factor in auction fees, which can be around 2-3% of the sale price.
Once you've chosen your selling method, it's time to prepare your property for the market. First impressions are crucial, and a well-presented home can attract more buyers and lead to a higher sale price.
Before listing your property, declutter each room and give the entire home a thorough clean. Removing personal items and excess furniture will make your property look more spacious and appealing to buyers. A clean, uncluttered home will allow potential buyers to imagine themselves living there.
Small repairs and improvements can have a big impact on your property’s appeal. Fix broken fixtures, patch up cracks or holes in walls, and make sure all doors and windows open smoothly. If your budget allows, consider giving rooms a fresh coat of paint in neutral colours to give the property a modern, clean look.
For larger-scale improvements, such as kitchen or bathroom upgrades, it’s important to consider the return on investment. These projects can add value, but you’ll need to weigh the cost of the work against the potential increase in sale price.
The exterior of your home is the first thing buyers will see, so ensure it makes a positive impression. Simple steps like mowing the lawn, trimming hedges, and painting the front door can significantly improve the property’s curb appeal.
If you have outdoor space, make it as inviting as possible by tidying up the garden or adding outdoor furniture. Even in urban areas, a well-maintained garden or patio can be a major selling point.
Home staging involves presenting your property in a way that appeals to the widest possible audience. If your property is empty, consider renting furniture or hiring a professional stager to create an inviting atmosphere. For occupied homes, rearranging existing furniture and adding small touches like fresh flowers or cushions can make a difference.
Setting a realistic and competitive asking price is key to attracting buyers quickly and securing a sale. Here’s how you can determine the best price for your property:
Fraser Bond offers free property valuations, helping you set a competitive price that reflects the true value of your home.
Effective marketing is crucial to ensuring your property reaches the right buyers. Whether you’re working with an agent or selling privately, these steps will help you maximise exposure:
Once you’ve attracted potential buyers and received offers, the negotiation process begins. Your estate agent (if you’re using one) will help you assess offers and negotiate the best deal. Key factors to consider during negotiations include:
Once you’ve accepted an offer, the legal process of selling begins. A solicitor or conveyancer will handle the legal paperwork, and the sale will be completed after exchange of contracts and completion.
At Fraser Bond, we specialise in helping homeowners sell their properties efficiently and at the best possible price. Our services include:
Selling your property successfully requires careful planning, expert marketing, and strategic pricing. Whether you choose to work with an estate agent or sell privately, following these steps will help you achieve a quick and profitable sale.
For professional support and expert advice on selling your property, contact Fraser Bond today. We’ll guide you through the process, ensuring you get the best result for your home.
