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Are Online Estate Agents Really Free? Understanding the Costs

Comparing online agents with local agents fairly.

Are Online Estate Agents Really Free? Understanding the Costs Property Marketing and Media

Updated October 2026 · Fraser Bond

Selling · Online agents

"Free" online agents explained

Fixedfees
Upfrontor later
Add-onsviewings etc.
Comparenet result
In short: Online estate agents usually charge a fixed fee rather than a percentage. Some ask for payment upfront, whether or not you sell, while others offer pay-later options that may cost more. Extras such as accompanied viewings, premium listings or sales progression can add to the bill. A local agent's percentage fee may be higher, but can include more service and local buyers. Compare the likely net amount you'll receive, not just the fee.
Compare net proceeds
Online net–
Local agent net–

Enter your own estimates.

Frequently asked questions

Are online agents free?

No, they usually charge a fixed fee.

Do I pay if I don't sell?

With some upfront models, yes.

Can Fraser Bond give a quote?

Yes.

Comparing agents?

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