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Listing Your Property on OnTheMarket: How It Works

For sellers and landlords wanting maximum exposure.

Listing Your Property on OnTheMarket: How It Works Property Marketing and Media

Updated October 2026 · Fraser Bond

Marketing · Portals

Getting your property on OnTheMarket

Agentslist for you
All portalsfor reach
Photos& floor plans
Fraser Bondmarketing
In short: OnTheMarket is one of the UK's three main property portals, alongside Rightmove and Zoopla. Like the others, it only takes listings from estate and letting agents, so homeowners and landlords list through an agent. For the widest reach, most agents list on all the main portals. What matters most is the listing itself: professional photos, a floor plan, an accurate description and the right price. Fraser Bond markets homes for sale and to let on the major portals.
PortalNotes
RightmoveUsually the largest audience
ZooplaListings plus price estimates
OnTheMarketAgent listings, sometimes shown early

The UK's main property portals

A listing that performs

Marketing with Fraser Bond

  • Listings on the major portals
  • Professional photos and floor plans
  • Our own buyer and tenant lists
  • Accompanied viewings

Frequently asked questions

Can I list on OnTheMarket myself?

No. Listings come through agents.

Is it free?

Agents pay the portal; your agent's fee covers marketing.

Which portal is best?

Using all three gives the widest reach.

Ready to market your property?

Get a free valuation and marketing plan.

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