You can hire branded outdoor and external spaces around Covent Garden Piazza for high‑visibility pop‑ups, brand activations, marketing and experiential retail. Key spaces include:
Site A: External space on the North‑East corner of the Piazza by James Street. Size ~18 m (w) × 6.8 m (l) × 3 m (h). From ~ £15,000/day.
Site C: Smaller external space directly in front of the Russell Street entrance. Size ~5.5 m × 7 m × 3 m. Also from ~ £15,000/day.
Site D: External space toward the southern end of the East Piazza, near Jubilee Market stalls. ~12 m × 6.6 m × 3 m. Dates and pricing to be requested; indicative cost is similar high‑premium rate.
North Piazza: A smaller footprint space (~3.5 m × 3 m × 3 m) suitable for boutique pop‑ups or sampling activations. From ~ £15,000/day.
| Factor | How It Affects Your Pop‑Up Hire |
|---|---|
| Footfall & Visibility | Spaces on major routes (James St, Russell St) or entrances get more exposure → higher cost. |
| Size & Build‑Out | Larger spaces or custom structures need more setup, which increases costs. |
| Duration & Timing | Weekends, high‑traffic days cost more; longer hires may allow negotiation. |
| Utilities / Power | Some sites include no power; adding infrastructure will incur additional costs. |
| Licensing & Permissions | Required especially if doing food, sound, or signage; must comply with regulations. |
| VAT & Taxes | Standard 20% VAT applies to many hires. Be sure to include in budgeting. |
Spaces are listed via Location Live. Sites A, C, D, North Piazza all have “book site” or enquiry options.
Also options via platforms like Appear Here for smaller pop‑up units around Covent Garden.
Prepare your concept, brand visuals, duration, power/infrastructure needs, insurance, and signage plan in advance. These are usually part of the booking process via site‑owners.
Pros:
Prestige of location: Iconic piazza, heavy foot traffic, high brand visibility.
Strong demographics: Mix of locals, tourists, premium retail traffic.
Marketing reach: Events and pop‑ups in Covent Garden often amplify brand exposure significantly.
Challenges:
Very high daily cost – budget needs to factor in not just rent, but setup, permissions, staffing etc.
Competition and availability – prime dates get booked far in advance.
Logistics – external spaces may have constraints (weather, access, power).
Fraser Bond assists clients to maximise return and manage risk when hiring pop‑ups at Covent Garden:
We help source the right site (size, exposure, budget) among available sites.
Manage lease/licence negotiations, permissions, and branding constraints.
Full cost modelling: rent, power, installation, staffing.
Activation support: ensuring logistics, signage, branding and compliance all align.
If you're planning a brand activation, experiential retail, or pop‑up in Covent Garden Piazza, Fraser Bond can guide you from site selection to seamless activation. Visit FraserBond.com to discuss your project.
