Premium Listings on Rightmove: What Sellers and Landlords Need to Know

What Does "Premium Listing" Mean on Rightmove?

If you're looking to sell or rent a property in the UK, you may have noticed listings labeled as "Premium Listing" on Rightmove, one of the most popular property portals in the UK. But what does it actually mean, and how can it benefit your property marketing strategy? In this guide, we'll explain everything you need to know about Rightmove Premium Listings, their benefits, and whether they are worth the investment.

What Is a Rightmove Premium Listing?

A Premium Listing on Rightmove is a paid upgrade that enhances the visibility of a property listing by making it more eye-catching and prominent on the search results page. It differs from a standard listing in several ways:

1. Highlighted Background: Premium Listings have a distinctive yellow or blue background, making them stand out from regular listings.
2. Larger Thumbnail Image: The thumbnail image is slightly larger than standard listings, drawing more attention.
3. Additional Photos: Premium Listings can include up to 2 additional photos on the summary view, showcasing more of the property before potential buyers or tenants click on the full listing.
4. Higher Placement: Although it does not guarantee a top position, Premium Listings are often featured higher in search results than standard listings.

Benefits of a Rightmove Premium Listing

1. Increased Visibility

   • The enhanced design helps your property stand out, attracting more clicks and views from potential buyers or tenants.
   • According to Rightmove, Premium Listings receive up to 35% more views than standard listings.

2. Faster Property Sales or Lettings

   • More visibility can translate into quicker sales or rental agreements, reducing the time your property spends on the market.
   • Ideal for properties in competitive markets where standing out is crucial.

3. Attracts Serious Buyers and Tenants

   • By increasing the visibility and attractiveness of your listing, Premium Listings help attract more serious inquiries from prospective buyers or tenants.

4. Better Online Presentation

   • The additional photos and larger thumbnails allow you to better showcase your property’s best features, leading to a higher chance of generating interest.

How Much Does a Premium Listing Cost?

The cost of a Premium Listing on Rightmove varies depending on your estate agent, as it is typically an add-on service offered by agents rather than Rightmove directly. On average, a Premium Listing may cost between £50 to £100 for a fixed period (e.g., 4 weeks). However, some estate agents may include it as part of their property marketing package.

Is a Premium Listing on Rightmove Worth It?

Whether a Premium Listing is worth the extra cost depends on your specific property and market conditions:

• Highly Competitive Areas: In high-demand areas like London, where numerous properties are listed daily, a Premium Listing can help your property stand out.
• Unique or High-End Properties: For luxury or unique properties, the added exposure can attract more qualified buyers who are looking for something special.
• Time-Sensitive Sales or Rentals: If you’re looking to sell or let your property quickly, the increased visibility can help speed up the process.

How to Get a Premium Listing on Rightmove

To upgrade to a Premium Listing, you’ll need to work with your estate agent. Here’s how the process works:

1. Discuss the Option with Your Estate Agent: Ask your agent if they offer Premium Listings and how much it will cost.
2. Provide High-Quality Photos: Since the listing will feature additional photos, make sure you provide high-resolution images that showcase your property’s best features.
3. Monitor the Results: Keep track of the views and inquiries to see if the Premium Listing is making a difference.

Alternatives to Premium Listings

If you are considering ways to boost your property’s visibility on Rightmove but are unsure about the cost of a Premium Listing, there are other options:

1. Featured Listing: This is another paid option that provides even greater prominence than a Premium Listing, placing your property at the top of search results for a specific area.
2. Social Media Advertising: Promote your property on social media platforms like Facebook and Instagram to reach a wider audience.
3. Professional Photography & Virtual Tours: Invest in high-quality photography and virtual tours to make your standard listing more attractive.

Frequently Asked Questions (FAQs)

1. How long does a Premium Listing last on Rightmove?
A Premium Listing typically lasts for 4 weeks, but this can vary depending on the agreement with your estate agent.

2. Can I upgrade to a Premium Listing after my property is already listed?
Yes, you can ask your estate agent to upgrade your listing at any time during the listing period.

3. Will a Premium Listing guarantee more inquiries?
While a Premium Listing increases visibility, it does not guarantee more inquiries. Factors like property price, location, and condition also play a significant role.

How Fraser Bond Can Help You Maximize Your Property Listing

At Fraser Bond, we offer a range of services to help sellers and landlords achieve the best results:

1. Optimized Listings: We ensure your property is presented in the best possible light, whether through a Premium Listing, Featured Listing, or professional photography.
2. Comprehensive Marketing Strategies: Our team uses a mix of online and offline marketing techniques to maximize your property’s visibility.
3. Expert Advice: We provide guidance on whether upgrading to a Premium Listing is the right strategy for your specific property.

Conclusion

A Premium Listing on Rightmove can be a powerful tool to enhance the visibility of your property, especially in competitive markets. However, it’s important to weigh the costs against the potential benefits based on your property type and location. For expert advice on marketing your property, Fraser Bond is here to help you navigate the process and achieve the best possible results.

For assistance with property marketing and maximizing your listing’s potential, contact Fraser Bond today to explore your options. Let us help you secure the best deal for your property!