Home Selling Tips in London – Maximise Your Property’s Value
Selling a home in London can be a competitive process, but with the right strategy, you can attract serious buyers and achieve the best possible price. Whether you're selling a flat, townhouse, or family home, preparing your property correctly and marketing it effectively is key.
At Fraser Bond, we help homeowners sell their properties efficiently and profitably. Follow these expert tips to ensure a smooth and successful sale.
1. Set the Right Asking Price
Pricing your home correctly is essential. Setting it too high can deter buyers, while pricing too low could mean losing out on potential profit. To determine the right price:
- Get a professional valuation from a local estate agent.
- Research recent sale prices of similar properties in your area.
- Consider market trends – Is it a buyer’s or seller’s market?
At Fraser Bond, we provide free property valuations to help you set a competitive price.
2. Enhance Your Property’s Appeal
First impressions matter. Improve your home’s appearance inside and out to attract buyers:
- Declutter & Depersonalise – Remove personal items to help buyers visualise themselves living in the space.
- Fix Minor Repairs – Address any small maintenance issues like leaks, chipped paint, or loose door handles.
- Improve Kerb Appeal – A clean entrance, fresh paint, and well-maintained greenery make a big difference.
3. Stage Your Home for Viewings
Well-presented homes sell faster. Consider:
- Maximising Natural Light – Open curtains and use mirrors to create a bright, airy feel.
- Neutral Decor – Light, neutral colours make spaces appear larger and more inviting.
- Adding Fresh Touches – Flowers, scented candles, and soft furnishings create a welcoming atmosphere.
4. Use Professional Photography & Marketing
High-quality photos are essential for online listings. Professional real estate photography can significantly increase interest in your home. Additionally, ensure your property is listed on major platforms like:
- Rightmove
- Zoopla
- Fraser Bond’s website
At Fraser Bond, we create compelling property listings with expert photography, virtual tours, and targeted marketing campaigns.
5. Be Flexible with Viewings
Accommodating potential buyers for viewings increases your chances of a quick sale. Consider:
- Offering evening and weekend viewing slots for busy buyers.
- Allowing open house days to generate more interest.
- Making sure the home is clean, tidy, and well-lit before each viewing.
6. Work with an Experienced Estate Agent
Selling a home in London can be complex, so having an experienced agent is key. Fraser Bond offers:
- Expert negotiations to secure the best price.
- Full property marketing to reach serious buyers.
- Guidance through the legal process to ensure a smooth sale.
7. Be Prepared for Negotiations
Buyers may submit offers below your asking price. Be prepared to:
- Consider all offers carefully – The highest offer may not always be the best if the buyer isn’t financially prepared.
- Negotiate confidently – Your agent can help you push for the best possible deal.
- Understand the market – If homes are selling fast, you may hold out for a higher offer.
8. Get Your Paperwork Ready
Delays in paperwork can slow down the sale. Ensure you have:
- Title deeds and proof of ownership.
- Energy Performance Certificate (EPC) – Required by law before marketing your home.
- Mortgage details (if applicable).
- Any necessary planning permissions or building regulation certificates.
Final Thoughts
Selling your home in London requires careful planning, from setting the right price to staging and negotiating effectively. By following these expert tips, you can attract buyers quickly and secure a strong offer.
Need help selling your London home? Contact Fraser Bond today for expert property advice and a free valuation.
