Selling consumer goods in the United Kingdom offers tremendous commercial potential—but entering the market requires compliance with a complex framework of UK import regulations. From customs declarations and product standards to labelling and safety laws, foreign companies must ensure their goods meet UK legal requirements before they can be sold to British consumers.
Whether you're importing electronics, apparel, cosmetics, furniture, or food, understanding the regulatory landscape is essential to avoid costly delays, penalties, or goods being refused entry. At Fraser Bond, we help international businesses navigate UK import rules, streamline logistics, and achieve smooth, compliant market entry.
All goods imported into the UK must be declared to HM Revenue & Customs (HMRC). Businesses need:
A valid UK EORI number (Economic Operator Registration and Identification)
Use of the Customs Declaration Service (CDS) or an appointed customs broker
Clear commodity codes for tariff classification
Accurate valuation, country of origin, and incoterms (e.g. DDP or DAP)
Fraser Bond assists with customs broker introductions, EORI registration, and tariff code classification.
Depending on your product type, you may be liable for:
Import VAT (typically 20%, reclaimable if VAT-registered)
Customs duties (based on origin and tariff)
Excise duties (for alcohol, tobacco, etc.)
Foreign sellers using UK fulfilment or holding stock in the UK must often register for UK VAT and comply with ongoing filing obligations.
We provide full VAT registration and advisory services to ensure tax compliance.
Consumer goods must meet UK regulatory standards before entering the market. Key requirements include:
UKCA Marking: Post-Brexit replacement of the CE mark for most goods (e.g. electronics, toys, machinery).
Product Testing and Technical Documentation: Proof of conformity via test reports, declarations, and safety data.
Labelling Standards: Includes business name, address, country of origin, safety warnings, and usage instructions.
Sector-Specific Rules:
Textiles: Fibre composition labelling
Cosmetics: UK Responsible Person and product notification
Electrical Goods: Electrical Equipment (Safety) Regulations 2016
Food Products: UK Food Information Regulations (FIR), DEFRA approvals
Fraser Bond works with compliance experts and testing labs to ensure your products meet UK regulatory standards.
The UK enforces environmental laws on packaging, recycling, and waste management:
Extended Producer Responsibility (EPR): Importers may be considered “producers” and must register for packaging compliance schemes.
WEEE Regulations: Apply to electrical and electronic equipment
Plastic Packaging Tax: Applies to plastic packaging with less than 30% recycled content
We guide businesses through producer registration, reporting, and compliance with these obligations.
Certain consumer goods are prohibited or require import licences, including:
Firearms, knives, and imitation weapons
Certain chemicals and cosmetics with banned ingredients
Plants and animal-derived products
Cultural goods and antiques
Fraser Bond helps identify goods subject to controls and applies for necessary licences through UK agencies (e.g. DBT, DEFRA, Home Office).
Product labels must be:
Written in clear English
Legible and durable
Include necessary safety warnings, instructions, and declarations
Show UK contact information for the importer, manufacturer, or Responsible Person
We help foreign brands localise their packaging and labels to comply with UK regulations and consumer expectations.
Common UK entry points include:
Felixstowe, Southampton, Dover, Tilbury – For sea freight
Heathrow and Gatwick – For air cargo
East Midlands and Midlands Gateway – For logistics hubs
To ensure clearance, importers must:
Provide full documentation: commercial invoice, packing list, licences, and declarations
Appoint a UK customs clearance agent
Ensure pre-notification for regulated goods (e.g. food, animals, health-related products)
Fraser Bond coordinates with customs agents and port authorities for a smooth clearance process.
Importing consumer goods into the UK is highly rewarding—but only when done compliantly. From customs duties and safety testing to labelling and VAT, every stage of the process must meet local legal standards.
Fraser Bond helps international businesses import into the UK with confidence—offering tailored support in logistics, compliance, VAT registration, customs, and beyond. With our guidance, your products will clear customs efficiently, meet UK regulations, and reach customers seamlessly.
