Where to List Your Rental Property in London – Best Online Platforms

Best Websites to List Rental Property in London

When renting out a property in London, getting the right exposure is essential to attract reliable tenants quickly. Fortunately, there are numerous platforms where landlords can list their properties, each offering unique features to help you showcase your rental effectively. To make the most of the competitive London rental market, here are some of the best websites to list your property.

1. Rightmove

Rightmove is the UK’s largest property portal and a go-to for anyone searching for rental homes. It’s one of the most popular platforms among both landlords and tenants, offering vast exposure and a broad range of property types.

• Key Features:
  • High traffic site, increasing visibility for your listing.
  • Offers detailed property descriptions, multiple photos, and floor plans.
  • Tools to analyze rental prices in your area, helping you set a competitive rate.
• Listing Options: Landlords typically need to use a letting agent to list their properties on Rightmove, as the platform doesn't allow direct listings from individual landlords. Many agents offer flexible services where you can choose to list on Rightmove only.

2. Zoopla

Zoopla is another major property website in the UK, popular for both buying and renting homes. It provides a highly intuitive interface and plenty of options for landlords to showcase their rental properties.

• Key Features:
  • Wide reach and trusted by renters across London.
  • Features local area insights, allowing tenants to research neighborhoods.
  • Offers virtual tours and professional photos to enhance your property’s listing.
• Listing Options: Like Rightmove, Zoopla usually requires landlords to list through a letting agent, making it a good option if you want to work with professionals to manage your listing and tenants.

3. OpenRent

OpenRent is a favorite among independent landlords who want to manage their property rentals themselves without relying on an agent. It offers a cost-effective and straightforward way to list your rental property online.

• Key Features:
  • Allows landlords to list directly without an agent.
  • Free listings, with optional paid upgrades for more exposure.
  • Offers tools for tenant referencing, contracts, and deposit protection.
  • Highly competitive in terms of price and services, including automatic listings on Rightmove and Zoopla with certain packages.
• Pricing: The basic listing is free, but for £29, you can upgrade to include advertising on major platforms like Rightmove and Zoopla. Additional services such as tenant referencing and tenancy agreements are available at an extra cost.

4. Gumtree

Gumtree is a classified ads site, but it also has a popular section for property rentals, making it a good option for landlords who want to list their properties for free or at a low cost.

• Key Features:
  • Free or low-cost property listings.
  • Direct listings, making it simple for landlords to post their rental properties.
  • A broad range of categories, meaning it attracts a variety of tenants.
• Listing Options: While Gumtree has a free option, upgrading to paid listings increases your property’s visibility and ensures it appears in more relevant searches. However, landlords should be aware of the need to vet tenants carefully as the platform attracts a wide range of potential renters.

5. SpareRoom

SpareRoom is a great platform if you're renting out a room within a property, such as for house shares or flatshares. It’s widely used across London by people seeking short-term rentals or shared accommodation.

• Key Features:
  • Popular among students, young professionals, and those looking for shared living.
  • Allows both private landlords and individuals to list spare rooms or entire properties.
  • Offers a "SpeedFlatmating" feature that connects landlords with prospective tenants at networking events.
• Pricing: You can list your room for free, but paid upgrades (starting at £9.99) will push your listing higher up in search results and make it more visible to a larger pool of tenants.

6. Airbnb

If you’re looking to rent out your property on a short-term basis rather than a traditional long-term let, Airbnb is one of the best platforms. It’s ideal for landlords who want to maximize rental income by catering to tourists, business travelers, or those in need of temporary accommodation.

• Key Features:
  • Global platform, with high visibility for short-term rentals in London.
  • User-friendly, with features such as booking management, pricing tools, and review systems.
  • Hosts can set flexible terms, making it easier to manage bookings based on availability.
• Pricing: Airbnb takes a commission from each booking (usually around 3% to 5%), which is deducted automatically from your earnings.

7. TheHouseShop

TheHouseShop offers landlords the flexibility to list their rental properties either independently or through an agent. It's growing in popularity due to its wide range of landlord services.

• Key Features:
  • Free and paid listing options available for landlords.
  • Access to tenant referencing and management tools.
  • Offers rent guarantee insurance and other services that protect landlords.
• Pricing: Basic listings are free, but there are paid packages that provide more features and increased visibility, including listings on Rightmove and Zoopla.

8. Facebook Marketplace

Facebook Marketplace is increasingly being used by landlords to advertise rental properties. It offers the benefit of reaching a broad audience and allowing landlords to interact directly with potential tenants.

• Key Features:

  • Free to list properties.
  • Ability to reach local renters easily, with the added benefit of personal messaging through Facebook.
  • Listings can be boosted to increase visibility, though there’s no formal screening process for tenants.

• Limitations: While it’s a popular platform, Facebook Marketplace lacks the sophisticated features of dedicated property portals, so you’ll need to handle tenant checks and references independently.

9. Movebubble

Movebubble is a modern app-based platform popular with London renters, particularly among younger audiences. It focuses on creating a seamless experience for both landlords and tenants.

• Key Features:
  • Video viewings, making it easy for tenants to virtually tour properties.
  • In-app messaging between landlords and tenants.
  • High tenant engagement, as Movebubble focuses heavily on mobile usability.
• Pricing: Listing fees vary, but Movebubble often appeals to landlords looking to tap into the tech-savvy rental market.

How Fraser Bond Can Assist

At Fraser Bond, we understand the complexities of finding the right tenants quickly in London’s fast-paced rental market. Whether you’re looking to list your property on one of these platforms or need help with property management, our team of experienced professionals is here to guide you through the process.

• Comprehensive Property Marketing: We can help you market your property across multiple platforms, including Rightmove and Zoopla, maximizing your chances of finding the ideal tenant.
• Tenant Screening: Our tenant referencing services ensure you select reliable renters, reducing the risk of future issues.
• Professional Management: From tenant sourcing to full property management, Fraser Bond provides a range of services to make renting your property stress-free.