Advertising on Rightmove – Everything You Need to Know

How to Advertise on Rightmove: A Complete Guide

Rightmove is the UK’s leading property portal, with millions of visitors searching for properties every month. Whether you’re a landlord looking to attract tenants, a homeowner selling your property, or an agent managing multiple listings, advertising on Rightmove can significantly increase visibility and inquiries.

Can You Advertise Directly on Rightmove?

As a private landlord or homeowner, you cannot directly advertise on Rightmove. The platform is designed exclusively for estate agents, letting agents, and new home developers. However, there are ways to get your property listed:

1. Through a Registered Estate or Letting Agent:
   Partnering with an agent is the most common way to advertise on Rightmove. They handle the listing process, including photography, property descriptions, and inquiries.

2. Via Online Letting or Estate Agents:
   Many online agents, such as Purplebricks or OpenRent, allow private individuals to list properties on Rightmove for a fee. These services are often more affordable than traditional agents.

Steps to Advertise Your Property on Rightmove

Follow these steps to ensure your property gets the attention it deserves:

Step 1: Choose an Agent or Online Platform

Decide whether to use a traditional high street agent, an online agent, or a hybrid service. Consider:

• Cost: Traditional agents charge a percentage of the sale or rental price, while online agents typically offer fixed fees.
• Service Level: Some agents provide full-service packages, including viewings and tenant screening, while others are limited to online listings.

Step 2: Prepare Your Property

To attract the right audience, ensure your property is market-ready:

• Deep Clean: A spotless property creates a positive first impression.
• Declutter and Depersonalize: Make the space appealing to a wide range of viewers.
• Repairs and Maintenance: Fix minor issues like peeling paint or broken fixtures.

Step 3: Take High-Quality Photos

Professional photography is key to standing out on Rightmove. Ensure:

• Good Lighting: Use natural light to highlight the best features.
• Angles: Capture spaciousness by shooting from corners and wide perspectives.
• Staging: Arrange furniture neatly and add touches like fresh flowers or cushions.

Step 4: Write a Compelling Description

Your property description should be clear, detailed, and engaging:

• Highlight unique features like balconies, parking, or period details.
• Mention nearby amenities, transport links, and schools.
• Use bullet points to make key details easy to read.

Step 5: Set the Right Price

Research similar properties in your area to determine a competitive price. Consider market trends, location, and property size. An agent can provide a valuation to help you price your property correctly.

Step 6: List Your Property

Your chosen agent will upload your property to Rightmove. Ensure the listing includes:

• High-quality photos
• A detailed and accurate description
• Correct pricing
• Floor plans

Step 7: Manage Inquiries and Viewings

• Respond Promptly: Quick responses to inquiries increase your chances of securing a tenant or buyer.
• Schedule Viewings: Coordinate convenient times and provide all necessary information to prospective renters or buyers.

Tips for Success on Rightmove

• Use Premium Features: Many agents offer premium listing options that highlight your property at the top of search results.
• Regular Updates: Keep your listing updated with current availability and accurate information.
• Engage with Feedback: After viewings, consider feedback to improve your property’s appeal.

How Fraser Bond Can Help

At Fraser Bond, we specialize in property marketing and management. Our services include:

• Professional Listings: We handle everything from photography to pricing and descriptions.
• Rightmove Expertise: We ensure your property stands out with premium listings and strategic marketing.
• Comprehensive Support: From initial inquiries to final contracts, we manage the entire process.

Conclusion

Advertising on Rightmove is one of the most effective ways to reach potential buyers or tenants. While individuals cannot list directly, partnering with an experienced agent or online platform ensures your property gets maximum exposure. By preparing your property and using professional marketing strategies, you can attract the right audience and secure the best deal.

Contact Fraser Bond today to list your property on Rightmove and experience seamless, professional property marketing!