Off-plan developments in London remain a compelling way for buyers and investors to access the capital’s property growth before units are completed. By locking in prices early and choosing promising locations, off-plan purchasers can benefit from upside during construction and gain access to high-spec finishes and flexible payment plans.
At Fraser Bond, we specialise in sourcing, advising on, and managing off-plan investments across London. In this article, we’ll cover what makes off-plan attractive (and risky), how to assess developments, and spotlight current and upcoming projects worth watching.
Off-plan property refers to homes sold before (or during) the construction phase — often based on architectural drawings, floorplans, CGI visuals, and deposit structures. Buyers typically pay a deposit (often 10 – 20 %) followed by staged payments, with the balance due on completion.
Some of the attractions include early-bird pricing, customization of finishes, and capital growth potential during construction. But purchasers must weigh these against developer risk, delays, and market fluctuations.
A construction lawyer’s guide emphasises that in London’s new-build sector, ensuring the correct contractual safeguards and developer track record is critical. Farrer & Co.
Galliard Homes notes that many London developers now offer deposit guarantees to add security to off-plan purchases. Galliard Homes
When assessing off-plan schemes, Fraser Bond recommends scrutiny in the following areas:
A well-established developer with completed projects, positive reviews, and financial stability is a core requirement.
New transport links, regeneration zones, and local amenity developments often drive value. For example, the planned DLR extension to Thamesmead could support growth in east London locales. Wikipedia
Check planning consent status, any legal covenants, and whether the development has a “shell & core” versus full finish delivery model.
Staged payments aligned to construction milestones and deposit protection (or escrow arrangements) reduce financial risk.
High-quality materials, good floor layouts, efficient energy performance (EPC), and the ability to customize finishes enhance resale and rental appeal.
Analyse target yields, comparable rents in the area, and expected capital uplift on completion.
Perrygate summarises these considerations well in their guide to London new builds and off-plan. Perrygate
Here are several high-profile or promising London off-plan developments and regeneration schemes to monitor:
A major multi-phase residential development by Berkeley, featuring three towers and extensive public and retail amenities. Completion continues through to 2028. Wikipedia
A large-scale mixed-use development featuring residential, office, retail, and public realm. Over 3,330 homes when complete. Wikipedia
Regeneration of Brent Cross into a new “town centre” with 6,700 homes, workspace, parks, and improved transport links. Early phases are already underway. Wikipedia
A high-profile mixed-use project consisting of two towers, combining residential units with a Park Hyatt hotel. Completed in 2024. Wikipedia
Additionally, many smaller boutique off-plan schemes across London boroughs remain available through developer launch programmes and invitation-only pre-launch lists.
While off-plan can deliver strong returns, investors and buyers must be aware of:
Construction Delays — Delays are common, and completion dates may slip.
Market Downturns — If property values fall during construction, your agreed price may become less attractive.
Developer Insolvency or Project Abandonment — The risk that a developer may fail mid-build.
Overbuilding / Oversupply Risk — Especially in less mature submarkets.
Spec vs. Substance — Over-reliance on CGI visuals and marketing hype rather than robust project fundamentals.
Mitigations include:
Choosing developers with a solid history
Ensuring deposit protections / escrows
Aligning payment schedules with physical progress
Verifying legal and title arrangements
Maintaining flexibility in exit strategies
Fraser Bond uses rigorous due diligence to vet developments and protect client interests through every stage.
As a leading UK property agency and consultancy, Fraser Bond offers a full suite of off-plan advisory services:
Exclusive / Pre-Launch Access to vetted schemes
Market and Financial Modelling to forecast returns
Contract Review & Compliance Oversight
Lettings & Asset Management Post-Completion
Resale & Exit Strategy Support
Clients benefit from our London-specific data, deep developer contacts, and hands-on investment stewardship.
To explore London off-plan developments currently available, request a curated shortlist, or schedule an investment consultation, visit FraserBond.com or connect with our London investment team.
