Updated October 2026 · Fraser Bond
Selling · London
Selling your home privately
Portalsagents only
Onlineagents
EPCrequired
Price vs feecalculator
In short: You can sell a home privately, but the main portals (Rightmove, Zoopla, OnTheMarket) only take listings from agents, so private sellers usually use an online agent or private-sale website to reach buyers. You still need an EPC before marketing and must answer property questions honestly. The biggest risk is underpricing or a sale falling through without someone chasing it. A good agent's fee can be outweighed by a better price and a smoother sale. Fraser Bond offers free valuations and full sales support.
| Option | Pros | Cons |
|---|---|---|
| Private sale website | No commission | Limited reach; you handle viewings and negotiations |
| Online agent | Portal listing, lower fee | Often paid upfront; less local knowledge |
| Local agent | Local buyers, negotiation, sales progression | Commission on completion |
Ways to sell your home
Does the fee pay for itself?
Agent sale price–
Agent fee–
Net difference–
Enter your own estimates. A positive figure means the agent route nets you more.
If you sell privately
Selling with Fraser Bond
- Free valuation based on local sales
- Portal marketing and our buyer list
- Accompanied viewings
- Sales progression to completion
Frequently asked questions
Keep exploring
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Browse every guide in Buying and Selling in London Hub → · London area guides →
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Can I list my house on Rightmove myself?
No. Rightmove only accepts agents, including online agents.
Do I need an EPC to sell privately?
Yes, before marketing.
Is selling privately cheaper?
Usually in fees, but not always in the final price you net.
Thinking of selling?
Get a free valuation and compare your options.
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