Affordable housing is a critical component of the UK property market, offering access to secure and reasonably priced homes for individuals and families who are priced out of the open market. With rising house prices, wage stagnation, and housing supply shortages, affordable housing plays a central role in urban planning, social policy, and responsible property development.
At Fraser Bond, we work with private buyers, developers, local authorities, and investors to navigate the landscape of affordable housing — from identifying opportunities to supporting schemes that deliver both social impact and long-term value.
In the UK, affordable housing refers to homes provided at a cost below market rates for eligible households. These can include:
Social Rent – typically around 50% of local market rent, managed by housing associations or councils
Affordable Rent – up to 80% of market rent, introduced to widen eligibility while maintaining lower costs
Shared Ownership – part-buy, part-rent schemes allowing buyers to purchase a share of the home and pay rent on the remainder
Discounted Market Sale – homes sold at a percentage below market value, often as part of a Section 106 agreement
Rent to Buy – tenants pay reduced rent while saving for a deposit, with an option to purchase after a set period
Affordable housing helps:
Key workers, young families, and single-income households
Those unable to access mortgage lending or save for large deposits
People at risk of housing instability or overcrowding
Mixed-tenure developments that include affordable homes:
Reduce segregation between income groups
Support economic diversity and community cohesion
Create sustainable neighbourhoods with long-term appeal
Affordable housing allows people to:
Live closer to work, education, and healthcare
Save more toward future ownership or financial goals
Improve quality of life and upward mobility
Eligibility typically depends on:
Household income (regional thresholds apply)
Local authority residency or employment connection
Housing need (e.g. overcrowding, homelessness, disability)
First-time buyer status (especially for shared ownership and rent to buy schemes)
Applications are made through:
Local councils or housing associations
Government-backed portals such as Shared Ownership portal
Housing developers offering affordable units via Help to Buy or First Homes
Property developers in the UK are often required to include a percentage of affordable units in residential schemes through Section 106 agreements. These units:
May be delivered on-site or off-site
Are often purchased by housing associations or registered providers
Count toward planning obligations and sustainability credentials
Fraser Bond advises developers on:
Viability assessments
Affordable housing mix and tenure strategy
Sales and exit routes via institutional buyers or housing partners
Affordable housing is attracting attention from institutional investors and impact-driven funds due to:
Stable long-term returns backed by government support
Low volatility and strong demand across regions
Growing focus on ESG (Environmental, Social, Governance) investments
Fraser Bond supports investors exploring build-to-rent affordable models, joint ventures with councils, and private affordable housing funds.
| Location | Reason for Demand | Key Schemes / Opportunities |
|---|---|---|
| Greater London | High cost of living, commuter demand | Shared Ownership in Barking, Croydon, Barnet |
| Manchester | Young professionals, student renters | Affordable apartments in Salford, Hulme |
| Birmingham | Regeneration zones, Help to Buy demand | Longbridge, Perry Barr developments |
| Leeds & Bradford | First-time buyer interest, family housing need | Rent to Buy and Social Rent schemes in outer suburbs |
| South Coast (Brighton, Portsmouth) | High tourist area, key worker demand | Discounted sale and shared ownership models |
Fraser Bond provides comprehensive support across the affordable housing sector, including:
Advice for first-time buyers and shared ownership applicants
Developer guidance on planning, viability, and delivery
Partnerships with housing associations and local authorities
Investment sourcing for funds and institutional buyers
Lettings and management of affordable units
Whether you're a buyer, developer, or investor, Fraser Bond offers trusted insight and practical solutions in this critical housing sector.
Affordable housing is essential to a functioning property market — offering secure homes for those in need, stabilising communities, and presenting viable options for socially responsible investment. As demand continues to rise, Fraser Bond remains committed to helping clients engage with affordable housing in a way that is ethical, profitable, and sustainable.
