Updated October 2026
In short: The "best" estate agent is the one that sells or lets your property for the right price, in the right time, with the least stress. That depends on local knowledge, realistic pricing, marketing quality and how actively they progress your sale or manage your let. Compare at least three agents, and look beyond the lowest fee and the highest valuation.
| What to compare | What good looks like | Red flags |
|---|---|---|
| Valuation | Backed by recent comparable sales or lets | Highest figure with no evidence |
| Fees | Clear, all-inclusive, in writing | Hidden extras, vague percentages |
| Contract | Reasonable tie-in and notice period | Long sole agency, unclear "sole selling rights" |
| Marketing | Quality photos, floorplans, portal and buyer database | Same photos as last time, poor descriptions |
| Sales progression or management | Named contact, proactive chasing, regular updates | "We'll call you when there's news" |
| Regulation | Redress scheme membership, client money protection for lettings | Can't provide membership details |
Questions to ask an agent
- What similar properties have you sold or let nearby, and for how much?
- How will you market my property, and to whom?
- Who will do viewings, and when?
- What's your average time to sell or let?
- What exactly is included in your fee?
- How long is the contract, and how do I end it?
Regulation and protection
Estate and letting agents in England must belong to a government-approved redress scheme, such as The Property Ombudsman or the Property Redress Scheme. Letting agents handling client money must have client money protection. Check memberships before you sign.
How Fraser Bond works with you
| 1 | Valuation An evidence-based valuation, with no inflated figures. |
| 2 | Plan A clear marketing or letting plan and transparent fees. |
| 3 | Market Professional presentation and active promotion to our buyer and tenant network. |
| 4 | Progress Proactive sales progression or full management through to completion. |
Related guides
Fraser Bond services: Our services · Fees · Free valuation · Contact us
