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Fitzroy Place, W1: Luxury Apartments for Sale and Rent in Fitzrovia

A guide to Fitzroy Place, the Pearson Square development on the former Middlesex Hospital site in Fitzrovia.

Fitzroy Place, W1: Luxury Apartments for Sale and Rent in Fitzrovia Residential Property Services in London

Updated October 2026 · Fraser Bond

Fitzrovia · W1T

Fitzroy Place: 289 homes around a new garden square on the former Middlesex Hospital site

289homes
24hconcierge
Gym& cinema room
2014/15completed
In short: Fitzroy Place is a mixed-use development around Pearson Square, off Mortimer Street, on the former Middlesex Hospital site. Completed around 2014–15 by Exemplar and Aviva Investors, with a masterplan by Lifschutz Davidson Sandilands and Sheppard Robson, it has 289 homes (235 private and 54 affordable). Residents have a 24-hour concierge, gym, cinema room and lounge, and Goodge Street, Tottenham Court Road and Oxford Circus are all within walking distance.
Location

Pearson Square, off Mortimer Street, Fitzrovia W1T.

The development

Apartments and penthouses around a public garden square, with the restored Fitzrovia Chapel at its centre.

Residents' facilities

24-hour concierge, gym, cinema room and residents' lounge.

Transport

Goodge Street, Tottenham Court Road (Elizabeth line) and Oxford Circus.

  • Popular with professionals working in the West End and Fitzrovia's media and tech firms
  • Expect strong references or a company let
  • Check what building services are included in the rent
Estimate your move-in costs
Weekly rent–
Holding deposit (max 1 week)–
Tenancy deposit (5 weeks, or 6 if rent is £50k+ a year)–
Rent in advance (max 1 month)–
Total to move in–
Annual income typically needed–

Caps under the Tenant Fees Act 2019 and the Renters' Rights Act rules in force from 1 May 2026 (England). The holding deposit is usually credited towards the first rent or deposit.

Viewing checklist

How Fraser Bond helps

1
RegisterTell us your size, budget, timing and must-haves.
2
AccessHomes at Fitzroy Place and comparable buildings nearby, including off-market.
3
NegotiateRent, term, furnishings and start date.
4
Move inReferencing, inventory and a protected deposit.

Frequently asked questions

How many homes are at Fitzroy Place?

289: 235 private homes and 54 affordable homes.

What facilities do residents have?

A 24-hour concierge, gym, cinema room and residents' lounge.

What was on the site before?

The Middlesex Hospital. Its chapel was restored and sits within the new square.

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