Updated October 2026 · Fraser Bond
Landlords · Marketing
Advertise your London rental the right way
PortalsRightmove, Zoopla, OnTheMarket
Advert rulesrent stated, no bidding
Agentvs DIY
Voidcalculator
In short: Most London tenants search on Rightmove, Zoopla and OnTheMarket, which only take listings from agents, including online agents. Room-share and direct-landlord sites suit some lets. Since 1 May 2026, adverts must state the rent, and landlords and agents cannot ask for or accept offers above it. Adverts must not say "no benefits" or "no children". Fraser Bond markets your home on the major portals, handles viewings and referencing, and can manage the tenancy.
Where to advertise
| Where | How you get on | Best for |
|---|---|---|
| Rightmove, Zoopla, OnTheMarket | Through an agent or online agent | Reaching most London tenants |
| Room-share sites | Directly | HMOs, rooms and flatshares |
| Direct-landlord sites | Directly, sometimes with portal upgrades | Landlords managing themselves |
| Agent's applicant list | Through the agent | Letting before the home hits the portals |
| Company relocation teams | Through an agent | Corporate tenants and longer lets |
London rental advertising options
What your advert must get right
Advert checklist
What does an empty month cost?
Void cost vs agent fee
Lost rent self-marketing–
Lost rent with agent + fee–
Difference–
Enter your own estimates and agent quotes. A positive difference means using an agent costs you less overall.
How Fraser Bond lets your home
1
ValuationWe advise on rent from recent local lets.
2
PreparePhotos, floor plan, EPC and compliance checks.
3
AdvertiseMajor portals plus our own tenant list.
4
Viewings and offersWe show the home and check applicants.
5
Move-inReferencing, right to rent, deposit protection and a written statement of terms.
Frequently asked questions
Can I list on Rightmove without an agent?
Not directly. Rightmove, Zoopla and OnTheMarket only accept agents, but some online agents list on your behalf.
Can I accept a higher offer than the advertised rent?
No. Since 1 May 2026, landlords and agents must not ask for or accept offers above the advertised rent.
Can I say "no DSS" in my advert?
No. Blanket bans on tenants receiving benefits or with children are unlawful.
How fast can Fraser Bond let my home?
It depends on price and condition, but we start with our applicant list on day one.
Ready to let?
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