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How to Advertise on Rightmove Privately: Your Options

Getting your property onto Rightmove without a traditional high street agent.

How to Advertise on Rightmove Privately: Your Options Residential Property Services in London

Updated October 2026 · Fraser Bond

Marketing · Rightmove

Rightmove without a high street agent?

Agents onlylistings
Online agentsfixed fee
DIYviewings
Comparefull service
In short: You can't list directly on Rightmove as a private individual, because it only accepts listings from agents. Private sellers and landlords usually use an online agent, which lists the property on the portals for a fee, often paid upfront, while you handle some or all viewings and negotiation. A traditional agent costs more but usually does everything, from photos to sales progression. Fraser Bond lists on the major portals as part of our sales and lettings service.
OptionWhat you getWhat you do
Online agentPortal listing, photos (sometimes)Viewings, negotiation, some admin
Hybrid agentListing plus some local supportSome viewings
Full-service agentEverything from valuation to completionVery little

Ways to get on Rightmove

Frequently asked questions

Can I put my house on Rightmove myself?

No. Listings must come through an agent.

Are online agents cheaper?

Usually in fees, often paid upfront regardless of outcome.

Does Fraser Bond list on Rightmove?

Yes, as part of our service.

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